I founded EVRGRN COFFEE after discovering that Canadian wild mammal populations have dropped 43% since 1970 due to habitat destruction and fragmentation. I feel a personal responsibility to myself, my family, and my nation to protect this place I call home. We give 100% of net profits (à la Newman's Own) to planting trees and conserving land. We don't plant trees and conserve land to sell coffee. WE ROAST GREAT COFFEE IN ORDER TO PLANT TREES AND CONSERVE LAND! JOIN US! OO-RAH!